ECONOMIC WEB DESIGN – HOW IT IMPACTS YOUR WEBSITE?

 

While it is true that an internet user consults your website to find information, that does not mean that you should neglect your web design. A website with quality content is useless if its design is uninviting and scares off potential readers. It should not be forgotten that the home page is the first contact with internet users. You have to quickly make a good impression to encourage them to stay and browse your site, especially since its design determines your entire website. It is, therefore, a determining element that will influence the behavior of your visitors: it must be attractive, clear, and informative.

WHAT IS AN ECONOMIC WEB DESIGN?

As the name suggests, it refers to designing for the web. Concretely what does this mean? Web design consists of the structuring of a website thanks to different graphic elements. Its role is to succeed in transmitting the visual identity of your company. At least, that's its core mission. In reality, web design has many other uses.

IMPORTANCE OF AN ECONOMIC WEB DESIGN

A website must imperatively combine a good design and quality texts. While writing impactful writing makes sense to most businesses, they often forget why design is so important. However, a good design brings more than aesthetics to your site: it contributes to its optimization. It requires thought even more than creativity. In other words, of course, it requires knowledge in graphics but also in digital strategy.

IT BUILDS TRUST

An economical web design services strongly influences the perception of your visitors. As in everyday life, the first impression of a website is very important. However, this first impression is the design that gives it. Before reading the texts, the internet user will use your web design to determine if he continues his visit or stops there. It has been proven that it is easier to trust what is beautiful. Therefore, the visual allows the visitor to decide whether the site seems reliable or not, and if he takes the trouble, go further and read your content. It is why a modern and trendy design is more reassuring than a retro and old-fashioned design. The latter gives the impression that the website is not up to date and that the information we will find on it is no longer up to date.

IT CONTRIBUTES TO THE USER EXPERIENCE OF YOUR SITE

The graphic elements that make up the ecommerce website design company sg of your website are a set of non-verbal information that will create sensations among Internet users. The images, the colors, and the arrangement of the graphic elements allow transmitting the emotions and values dear to your company. Your web design, therefore, participates in the user experience of your website:  it allows you to create a universe in which your visitor must find himself and feel good.

IT REINFORCES THE ERGONOMICS OF THE SITE

Economical web design also contributes to the user experience because it improves the ergonomics of the website. It is not only a question of creating a beautiful universe, which will generate emotions and in which your visitor finds himself. It is also necessary to develop a design that facilitates navigation and access to information. It involves the creation of call-to-action or icons representative of the content. It also involves prioritizing information using font sizes, bold, italics, titles, colors, boxes, bulleted lists, etc.

In terms of graphics, there are various golden rules related to the design of the website. It must be a responsive design. In other words, it must be accessible on all media (smartphones, tablets, computers) without impacting the design. It is also important to favor a simple and coherent visual rather than too busy and complex, not allowing the information to be found quickly through an economical web design. It also includes the menu at the top of the page or displays your company logo at the top, making it clickable.