How does SEO Keyword Research benefit your business?


 

Have you created a website for your business but cannot see it in Google results? It is usually a common source of discouragement for business leaders. However, if your website is not showing up on search engines, there are specific reasons and solutions to fix it. What may be the reasons that prevent your site from being indexed in Google results? What are the concrete actions to be taken to be able to improve your referencing?  You can find how SEO keyword research can benefit your business.

WHY IS GOOGLE BLOCKING THE INDEXING OF MY SITE?

The indexing of a site within the search engines is a long-term job that requires constant attention and well-targeted marketing techniques. If you think you have implemented these actions to get your website ranked, no positive results come out. That means you are not using the best practices. Do you not manage to understand the non-referencing of your websites? Here are the main reasons that can be problematic for SEO keyword research.

A LACK OF GOOGLE REFERENCING DUE TO POOR QUALITY OF CONTENT

Two marketing strategies must be put in place to be correctly positioned within search engines like Google or Bing. Search Engine Optimization (SEO) keyword research, natural referencing, and SEA (Search Engine Advertising) or paid reference. The first is based on a content strategy. These must be selected and worked around different keywords directly or indirectly related to your activity. This content can be blog posts, images, or videos. Be aware that Google favors quality over quantity: no need to provide large amounts of content if you are not sure of their quality at the risk of being penalized in your SEO. Focus on producing content related to your activity so that it is deemed relevant by your visitors and search engine indexing robots.

AN ABSENCE OF GOOGLE SEO DUE TO A SEARCH ENGINE PENALTY

It also happens that a site does not appear in the search engine results because of a Google penalty. Google uses several algorithms such as Google Penguin and Google Panda to figure out incorrect SEO keyword research techniques. To find out if your site is affected by this penalty, you can go to Google Search Console, which will let you know. This platform also allows you to know the reason for the sanction, which can help you solve the problem and get referenced again.

AN ABSENCE OF GOOGLE REFERENCING DUE TO A TOO OLD SITE

Like clothing styles and various consumer products, sites also have to adapt to content and graphics demand. Also, you must implement a redesign every 3 to 4 years for your site to be referenced. This overhaul must result from a marketing strategy in line with the new needs of your users and the new requirements of algorithms. In addition, a site that is not responsive design (accessible from mobile) is considered by Google to be obsolete.

WHAT ARE THE CONCRETE ACTIONS TO IMPROVE REFERENCING ON SEARCH ENGINES?

You now know the main reasons for not being listed on Google. Now is the time to take action to move up the search engine rankings! Find out how. You need to work on SEO keyword research skills to gain greater representation.

WORK YOUR CONTENT DIFFERENTLY

Content is the essence of a website. Thanks to a good SEO, it is essential to work it intelligently to optimize your time and make your site visible to search engines through SEO keyword research. Provide quality content that appeals to your users as well as to Google. Don't forget to optimize every text, image, and video, and be sure to consider the weight of every visual content. Indeed, if the images or videos are too heavy, the site's loading time will be penalized, and you risk seeing your bounce rate skyrocket!

OPTIMIZE THE URL OF EACH PAGE AND ARTICLE

The URL of every page and article online should be short, clear, and to the point. It must also contain the keyword corresponding to the linked content. Also, don't forget to write a meta description (description text displayed between the title and the link in Google results) for each article to attract visitors to your content. It must not exceed 140 characters.

REVIEW YOUR SITEMAP

The sitemap is also very important for your Google referencing. Indeed, robots spend their time browsing many sites and favor those with easy-to-access content, accessible in just a few clicks. Structuring a site is not easy, but it is very important to offer the easiest and most logical navigation to your users to ensure a good place in the search engine results. The best thing is to work on SEO keyword research techniques.

 

Comments

Post a Comment

Popular posts from this blog

ECONOMIC WEB DESIGN – HOW IT IMPACTS YOUR WEBSITE?

Image
  While it is true that an internet user consults your website to find information, that does not mean that you should neglect your web design. A website with quality content is useless if its design is uninviting and scares off potential readers. It should not be forgotten that the home page is the first contact with internet users. You have to quickly make a good impression to encourage them to stay and browse your site, especially since its design determines your entire website. It is, therefore, a determining element that will influence the behavior of your visitors: it must be attractive, clear, and informative. WHAT IS AN ECONOMIC WEB DESIGN ? As the name suggests, it refers to designing for the web. Concretely what does this mean? Web design consists of the structuring of a website thanks to different graphic elements. Its role is to succeed in transmitting the visual identity of your company. At least, that's its core mission. In reality, web design has many other uses. I
Read more

Achieve a Higher Rank on Google Search Engine with GMB Optimization

Image
Appearing on the Google search engine is the most crucial task for every online business. Paid advertising has high rates, while organic reach through social media is as cold as ice. The only effective and affordable way left is using the GMB optimization (Google My Business) tool. It's an online tool provided by Google to help businesses and companies owners manage their online presence on the search engine results. People often search "best hotel near me" or "bookstores near me" if you've ever noticed that these Google search pages look slightly different from the standard page. It has a map with pin markers showing the top 3 results on the search page. Well, that's how GMB optimization works. It's an online free Google tool that increases the chances of businesses to rank higher across Google search engines. The first step of GMB optimization is to create a list by implementing a location-based strategy. GMB optimization is a powerful strat
Read more

What is Guest Blogging and How to Get Started with it?

 In the last few years, content marketing in the USA has been the most discussed and rapidly growing marketing strategy to retain and gain the audience by creating relevant content within the niche. This post is specially designed to enhance content marketing in the USA by using guest blogging. It is predicted that at the end of the year 2021, the USA and worldwide content marketing industry will be worth billions. You may be applying different marketing tactics for your business, but have you ever tried guest blogging to increase content marketing growth? Guest blogging is a prime strategy that you can use in content marketing to increase your business's marketing growth. In this article, we will solely this what guest blogging is? How to get started with it? What are the benefits,  and how guest blogging helps you in your content marketing for your business operating in the USA?  Let's get started! What is Guest Blogging? Look, we are not going to sugarcoat coat it for you. G
Read more