How does SEO Keyword Research benefit your business?


 

Have you created a website for your business but cannot see it in Google results? It is usually a common source of discouragement for business leaders. However, if your website is not showing up on search engines, there are specific reasons and solutions to fix it. What may be the reasons that prevent your site from being indexed in Google results? What are the concrete actions to be taken to be able to improve your referencing?  You can find how SEO keyword research can benefit your business.

WHY IS GOOGLE BLOCKING THE INDEXING OF MY SITE?

The indexing of a site within the search engines is a long-term job that requires constant attention and well-targeted marketing techniques. If you think you have implemented these actions to get your website ranked, no positive results come out. That means you are not using the best practices. Do you not manage to understand the non-referencing of your websites? Here are the main reasons that can be problematic for SEO keyword research.

A LACK OF GOOGLE REFERENCING DUE TO POOR QUALITY OF CONTENT

Two marketing strategies must be put in place to be correctly positioned within search engines like Google or Bing. Search Engine Optimization (SEO) keyword research, natural referencing, and SEA (Search Engine Advertising) or paid reference. The first is based on a content strategy. These must be selected and worked around different keywords directly or indirectly related to your activity. This content can be blog posts, images, or videos. Be aware that Google favors quality over quantity: no need to provide large amounts of content if you are not sure of their quality at the risk of being penalized in your SEO. Focus on producing content related to your activity so that it is deemed relevant by your visitors and search engine indexing robots.

AN ABSENCE OF GOOGLE SEO DUE TO A SEARCH ENGINE PENALTY

It also happens that a site does not appear in the search engine results because of a Google penalty. Google uses several algorithms such as Google Penguin and Google Panda to figure out incorrect SEO keyword research techniques. To find out if your site is affected by this penalty, you can go to Google Search Console, which will let you know. This platform also allows you to know the reason for the sanction, which can help you solve the problem and get referenced again.

AN ABSENCE OF GOOGLE REFERENCING DUE TO A TOO OLD SITE

Like clothing styles and various consumer products, sites also have to adapt to content and graphics demand. Also, you must implement a redesign every 3 to 4 years for your site to be referenced. This overhaul must result from a marketing strategy in line with the new needs of your users and the new requirements of algorithms. In addition, a site that is not responsive design (accessible from mobile) is considered by Google to be obsolete.

WHAT ARE THE CONCRETE ACTIONS TO IMPROVE REFERENCING ON SEARCH ENGINES?

You now know the main reasons for not being listed on Google. Now is the time to take action to move up the search engine rankings! Find out how. You need to work on SEO keyword research skills to gain greater representation.

WORK YOUR CONTENT DIFFERENTLY

Content is the essence of a website. Thanks to a good SEO, it is essential to work it intelligently to optimize your time and make your site visible to search engines through SEO keyword research. Provide quality content that appeals to your users as well as to Google. Don't forget to optimize every text, image, and video, and be sure to consider the weight of every visual content. Indeed, if the images or videos are too heavy, the site's loading time will be penalized, and you risk seeing your bounce rate skyrocket!

OPTIMIZE THE URL OF EACH PAGE AND ARTICLE

The URL of every page and article online should be short, clear, and to the point. It must also contain the keyword corresponding to the linked content. Also, don't forget to write a meta description (description text displayed between the title and the link in Google results) for each article to attract visitors to your content. It must not exceed 140 characters.

REVIEW YOUR SITEMAP

The sitemap is also very important for your Google referencing. Indeed, robots spend their time browsing many sites and favor those with easy-to-access content, accessible in just a few clicks. Structuring a site is not easy, but it is very important to offer the easiest and most logical navigation to your users to ensure a good place in the search engine results. The best thing is to work on SEO keyword research techniques.

 

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