Organic Instagram Growth Strategies to Build Your Brand

 

Social media has become a renowned channel for businesses with over a billion active users, connect with the audience, brand-building, and improve their Instagram marketing and other media strategy. And if your followers love visuals, then you cannot ignore the rapidly-growing platform ‘Instagram. Particularly, businesses belonging to the fashion industry, travel, or food have an incredible opportunity to engage with their audience and increase their sales. 

In its striving years, Instagram portrays its image as a fun application for a youngster to share pictures and moments. Instagram is more than that. Later it becomes a platform for selling and a great landscape for businesses to promote their brand. With the increasing number of users on Instagram, it offers a great opportunity to promote their products, drive traffic, generate leads, and increase sales. 

The best part of Instagram marketing is that brands see multiple engagements than on other social media platforms. The drawback is that frequent business posting could lead your customer frustrated and lead fewer users to foe everyone else.

Recently, Instagram made changes in their algorithm to show users the post they were interested in, so they would not miss their favorite posts. 

For now, Instagram is the sweetheart of marketers. You know why? Because the majority of people are using this platform and follow brand pages. Instagram marketing gives you the power to explore and go in every direction and attract potential customers and let them appraised your brand.  It is a popular podium among people. Engage with your audience who are interested in your brand. insta is the most aesthetically social network. Building your brand through Instagram is not a big issue if you know how to properly use Instagram marketing. 

Let’s discover some Instagram marketing strategies to get more followers, more visibility, and great sales pitch for your brand.

Increase Engagement 

Consistency is the key. Posting your brand products consistently sets up an expectation in your followers to look forward to the next post and ultimately increase your engagement. It is recommended to see the analytics before posting your content and find the time when your audience is active and share to see more engagement. Consistency in content is also important with posting at the right time to stand out in your follower feeds. You have to be consistent if you want your Instagram marketing to hit at the right point. 

Grow Your Insta Family

There is no benefit in sharing your content and selling your brand to those not interested in your brand. If few people are liking your content and ‘interested’ in your brand, then no wonder they are the most important people to you. You should do research and collect data about your audience. You can do this by getting an overall idea of statistics of your follower based on age, gender, and location. Keep an eagle eye on your competitors. The best way to ask followers what they like to see, like, and comment. 

Like and Comment 

A great way to use Instagram marketing is to always know all about your fellow beings in your industry. Like their post. There is no harm in it to have a short exposure and to have short term benefit. Also, to attract followers, a quick step to follow is to follow your contact list on Instagram and tell them to follow you back. Because when you are new o Instagram, it is important to have more customers stepping up in your business. 

Hashtags

Make your hashtag game strong. Using hashtags in the right way, give your post more audience. So, choose them wisely. It increases audience engagement. If you are confused about what types of hashtags you can use, survey your competitors page to know trending hashtags. It has the potential to boost your growth and outshine your competitors. You can use #photography, #nofilter, #pictureof the day, and many others. 

Promote Your Insta Page on Other Social Platform

You have created a page on Instagram to promote it on your other social platforms such as Facebook, Twitter, Snapchat, Pinterest, etc. Don’t miss this opportunity. It greatly positively impacts your brand. Add widgets on your Facebook page which display your insta feed. Beyond this, you can share your Instagram stories on Facebook. 

Use All features

Videos, stories, highlights, and live videos are like a cherry on the cake for Insta marketers. Use these features in your Instagram marketing and create captivating content and attract new followers. Whether you are new or old on Instagram, there is always a place to try new things. Try these and interact with your Insta family.

Bottom Line

There are many more Instagram marketing strategies for the organic growth of your business. Here are a few of them are highlighted like hashtags, grow your family, and user engagement. Start adding a few of them to your Instagram marketing strategies and see how it work for you.