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Achieve a Higher Rank on Google Search Engine with GMB Optimization

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Appearing on the Google search engine is the most crucial task for every online business. Paid advertising has high rates, while organic reach through social media is as cold as ice. The only effective and affordable way left is using the GMB optimization (Google My Business) tool. It's an online tool provided by Google to help businesses and companies owners manage their online presence on the search engine results. People often search "best hotel near me" or "bookstores near me" if you've ever noticed that these Google search pages look slightly different from the standard page. It has a map with pin markers showing the top 3 results on the search page. Well, that's how GMB optimization works. It's an online free Google tool that increases the chances of businesses to rank higher across Google search engines. The first step of GMB optimization is to create a list by implementing a location-based strategy. GMB optimization is a powerful strat

ECONOMIC WEB DESIGN – HOW IT IMPACTS YOUR WEBSITE?

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  While it is true that an internet user consults your website to find information, that does not mean that you should neglect your web design. A website with quality content is useless if its design is uninviting and scares off potential readers. It should not be forgotten that the home page is the first contact with internet users. You have to quickly make a good impression to encourage them to stay and browse your site, especially since its design determines your entire website. It is, therefore, a determining element that will influence the behavior of your visitors: it must be attractive, clear, and informative. WHAT IS AN ECONOMIC WEB DESIGN ? As the name suggests, it refers to designing for the web. Concretely what does this mean? Web design consists of the structuring of a website thanks to different graphic elements. Its role is to succeed in transmitting the visual identity of your company. At least, that's its core mission. In reality, web design has many other uses. I